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Research papers

Mediagraphics

Today media planners are often faced with a wealth of information about consumers' media habits, use of products and services, demographics, and lifestyles. However, in marketing any particular product or service, it is often difficult to determine...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Ivor Wm. Thompson, Rob Young
June 15, 1994
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Citation

Thompson and Young (1994a, June 15). Mediagraphics. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/mediagraphics